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	<title>European Tan</title>
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		<title>We Have a New Look!</title>
		<link>http://www.europeantanning.com/2011/new-look/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=new-look</link>
		<comments>http://www.europeantanning.com/2011/new-look/#comments</comments>
		<pubDate>Mon, 21 Nov 2011 01:53:43 +0000</pubDate>
		<dc:creator>European Tan</dc:creator>
				<category><![CDATA[What's New]]></category>
		<category><![CDATA[New Logo]]></category>
		<category><![CDATA[New Website]]></category>
		<category><![CDATA[Re-Branded]]></category>

		<guid isPermaLink="false">http://www.europeantanning.com/?p=1661</guid>
		<description><![CDATA[We have a New Look! We have re-branded our logo and website and hope you like the look of the new European Tan image. This is the first step of all the great things to [...]]]></description>
			<content:encoded><![CDATA[<h3>We have a New Look!</h3>
<p>We have re-branded our logo and website and hope you like the look of the new European Tan image.</p>
<p>This is the first step of all the great things to come at European Tan as we evolve and lead the way as the greatest tanning spa in Utah and across the USA.</p>
<p>Please let us know what you think. <strong>Leave a comment below.</strong></p>
<p>&nbsp;</p>
<p>Thank you for your continued support,</p>
<p><strong><em>European Tan Management</em></strong></p>
<p><img class="aligncenter size-full wp-image-1676" title="ET LOGO" src="http://www.europeantanning.com/wp-content/uploads/2011/11/ET-LOGO.jpg" alt="" width="570" height="172" /></p>
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		<title>Tanning Truth</title>
		<link>http://www.europeantanning.com/2011/tanning-truth/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=tanning-truth</link>
		<comments>http://www.europeantanning.com/2011/tanning-truth/#comments</comments>
		<pubDate>Mon, 21 Nov 2011 01:27:41 +0000</pubDate>
		<dc:creator>European Tan</dc:creator>
				<category><![CDATA[Vitamin D]]></category>
		<category><![CDATA[benefits of tanning]]></category>
		<category><![CDATA[tanning truth]]></category>

		<guid isPermaLink="false">http://www.europeantanning.com/?p=1649</guid>
		<description><![CDATA[Professional indoor tanning salons understand that it is inappropriate to make direct health claims about indoor tanning or to suggest there are no risks associated with UV exposure from any source. But regardless of what [...]]]></description>
			<content:encoded><![CDATA[<p>Professional indoor tanning salons understand that it is inappropriate to make direct health claims about indoor tanning or to suggest there are no risks associated with UV exposure from any source. But regardless of what a facility can say about its services, surveys show many indoor tanners utilize tanning for more than just the cosmetic tan.</p>
<h2>Tanning: Nature’s Sunscreen</h2>
<p>One reason so many people enjoy the professional indoor tanning experience is that trained operators can give a tanner controlled UV exposures to gradually develop natural sunscreen – often called a &#8220;base tan&#8221; – while minimizing the risk of sunburn. The tanning process actually creates two different forms of natural protection against sunburn:</p>
<p>Melanin pigment produced when UV light meets the skin literally enshrouds and shields skin cells in the skin’s epidermis, protecting each cell from getting too much UV exposure. Melanin is a powerful anti-oxidant, helping the skin naturally eliminate free-radicals that can cause damage.</p>
<p>As the skin tans, the outer layer thickens (a natural process called acanthosis) which is nature’s design to make the skin naturally more resistant to sunburn.</p>
<p>The value of a base tan, as any indoor tanner knows, is that it adds another layer to your sun protection arsenal – making sunscreen worn outdoors for outings on sunny days even more effective. Here’s how that works:</p>
<p>A typical new client begins tanning with 5-minute sessions, gradually develops a tan and can work her/his way up to 20-minute sessions. At this point, she/he becomes naturally FOUR TIMES more resilient to sunburn than when she/he first started tanning. (5 minutes x 4 = 20 minutes). So that tan has an SPF 4 value.</p>
<p>When someone with a base tan uses sunscreen outdoors, they essentially multiply the effectiveness of the sunscreen. In other words, an SPF 15 product applied to the skin of a person whose base tan has already made her four times more resilient to sunburn creates a net SPF of 60. (SPF 15 x 4 = SPF 60).</p>
<p>In sunny environments many fair-skinned people can sunburn during normal outdoor activities even while wearing sunscreen. But with a base tan their sunscreen becomes more effective and they are much less likely to sunburn.</p>
<h2>Casual Self-Treatment of Cosmetic Skin Conditions</h2>
<p>Millions of indoor tanning customers frequent U.S. indoor tanning salons for their own self-treatment of cosmetic skin conditions and other non-cosmetic tanning reasons &#8211; physiologic benefits that can occur when one follows the cosmetic regimen at a tanning facility. According to a 2010 Smart Tan survey:</p>
<ol>
<li>More than three million consumers frequent tanning salons for self-treatment of psoriasis, eczema, acne, vitiligo, seasonal affective disorder (SAD) and to increase vitamin D levels.</li>
<li>Approximately one million indoor tanners said they were referred to tanning facilities by their dermatologist.</li>
</ol>
<h2>Could Indoor Tanning Be a Surrogate for What Nature Intended?</h2>
<p>Vitamin D production is one of the benefits that has been associated with human exposure to ultraviolet-B (UVB) emitted in sunlight and by an estimated 90 percent of commercial indoor tanning equipment. While the North American indoor tanning industry conducts indoor tanning as a cosmetic service, an undeniable physiological side effect of this service is that indoor tanning clients manufacture sufficient levels of vitamin D as a result of indoor tanning sessions.</p>
<ol>
<li>Vitamin D is a hormone produced naturally when skin is exposed to UVB in sunlight or indoor tanning units. Scientists through thousands of studies now recommend vitamin D blood levels of 40-60 ng/ml. Only those who get regular UV exposure have those levels naturally:
<p><strong>Indoor Tanners</strong>&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;42-49 ng/ml&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;<em>Sufficient</em><br />
<strong>Non-Tanners</strong>&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;..23-25 ng/ml&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;<em>Deficient</em><br />
<strong>Dermatologists</strong>&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;13-14 ng/ml&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;<em>Severe Deficiency</em></li>
<li>Vitamin D sufficiency is linked to a reduction in 105 diseases, including heart disease, diabetes, multiple sclerosis and most forms of cancer. It is believed that vitamin D deficiency contributes to nearly 400,000 premature deaths and adds a $100 billion burden to our health care system.</li>
<li>77 percent of Americans are considered vitamin D deficient according to government data and overzealous sun avoidance is the only plausible explanation for the 50 percent increase in that figure in the past 15 years.</li>
</ol>
<p>The indoor tanning industry believes that, for those individuals who can develop tans, the cosmetic and vitamin D-related benefits of non-burning exposure to ultraviolet light in appropriate moderation outweigh the easily manageable risks associated with overexposure and sunburn. Many doctors agree: &#8220;I believe the health benefits of exposure to UVA and UVB rays greatly outweigh the disadvantages, even if that means using a sunbed during winter months.&#8221; -British Oncologist Dr. Tim Oliver</p>
<p>&nbsp;</p>
<p>via <a href="http://www.tanningtruth.com/">Tanning Truth</a>.</p>
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		<title>Vitamin D from Tanning Beds</title>
		<link>http://www.europeantanning.com/2011/vitamin-d-from-tanning-beds/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=vitamin-d-from-tanning-beds</link>
		<comments>http://www.europeantanning.com/2011/vitamin-d-from-tanning-beds/#comments</comments>
		<pubDate>Thu, 13 Oct 2011 04:06:45 +0000</pubDate>
		<dc:creator>European Tan</dc:creator>
				<category><![CDATA[Vitamin D]]></category>

		<guid isPermaLink="false">http://chronosmarketing.com/eurotan/?p=367</guid>
		<description><![CDATA[&#160; Vitamin D research may have doctors prescribing sunshine The Associated Press Scientists are excited about a vitamin again. But unlike fads that sizzled and fizzled, the evidence this time is strong and keeps growing. [...]]]></description>
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<p>Vitamin D research may have doctors prescribing sunshine</p>
<p>The Associated Press<br />
Scientists are excited about a vitamin again. But unlike fads that sizzled and fizzled, the evidence this time is strong and keeps growing.<br />
The sun is a good thing. Dr. Michael Holick, posing in a tanning bed, says that ultraviolet radiation helps the body produce Vitamin D.<br />
By Steven Senne, AP</p>
<p>If it bears out, it will challenge one of medicine&#8217;s most fundamental beliefs: that people need to coat themselves with sunscreen whenever they&#8217;re in the sun. Doing that may actually contribute to far more cancer deaths than it prevents, some researchers think.</p>
<p>The vitamin is D, nicknamed the &#8220;sunshine vitamin&#8221; because the skin makes it from ultraviolet rays. Sunscreen blocks its production, but dermatologists and health agencies have long preached that such lotions are needed to prevent skin cancer.</p>
<p>Now some scientists are questioning that advice.</p>
<p>The reason is that vitamin D increasingly seems important for preventing and even treating many types of cancer. In the last three months alone, four separate studies found it helped protect against lymphoma and cancers of the prostate, lung and, ironically, the skin. The strongest evidence is for colon cancer.</p>
<p>Many people aren&#8217;t getting enough vitamin D. It&#8217;s hard to do from food and fortified milk alone, and supplements are problematic.</p>
<p>So the thinking is this: Even if too much sun leads to skin cancer, which is rarely deadly, too little sun may be worse.</p>
<p>No one is suggesting that people fry on a beach. But many scientists believe that &#8220;safe sun&#8221; — 15 minutes or so a few times a week without sunscreen — is not only possible but helpful to health.</p>
<p>One is Dr. Edward Giovannucci, a Harvard University professor of medicine and nutrition who laid out his case in a keynote lecture at a recent American Association for Cancer Research meeting in Anaheim, Calif.</p>
<p>His research suggests that vitamin D might help prevent 30 deaths for each one caused by skin cancer.</p>
<p>&#8220;I would challenge anyone to find an area or nutrient or any factor that has such consistent anti-cancer benefits as vitamin D,&#8221; Giovannucci told the cancer scientists. &#8220;The data are really quite remarkable.&#8221;</p>
<p>The talk so impressed the American Cancer Society&#8217;s chief epidemiologist, Dr. Michael Thun, that the society is reviewing its sun protection guidelines. &#8220;There is now intriguing evidence that vitamin D may have a role in the prevention as well as treatment of certain cancers,&#8221; Thun said.</p>
<p>Even some dermatologists may be coming around. &#8220;I find the evidence to be mounting and increasingly compelling,&#8221; said Dr. Allan Halpern, dermatology chief at Memorial Sloan-Kettering Cancer Center in New York, who advises several cancer groups.</p>
<p>The dilemma, he said, is a lack of consensus on how much vitamin D is needed or the best way to get it.</p>
<p>No source is ideal. Even if sunshine were to be recommended, the amount needed would depend on the season, time of day, where a person lives, skin color and other factors. Thun and others worry that folks might overdo it.</p>
<p>&#8220;People tend to go overboard with even a hint of encouragement to get more sun exposure,&#8221; Thun said, adding that he&#8217;d prefer people get more of the nutrient from food or pills.</p>
<p>But this is difficult. Vitamin D occurs naturally in salmon, tuna and other oily fish, and is routinely added to milk. However, diet accounts for very little of the vitamin D circulating in blood, Giovannucci said.</p>
<p>Supplements contain the nutrient, but most use an old form — D-2 — that is far less potent than the more desirable D-3. Multivitamins typically contain only small amounts of D-2 and include vitamin A, which offsets many of D&#8217;s benefits.</p>
<p>As a result, pills might not raise vitamin D levels much at all.</p>
<p>Government advisers can&#8217;t even agree on an RDA, or recommended daily allowance for vitamin D. Instead, they say &#8220;adequate intake&#8221; is 200 international units a day up to age 50, 400 IUs for ages 50 to 70, and 600 IUs for people over 70.</p>
<p>Many scientists think adults need 1,000 IUs a day. Giovannucci&#8217;s research suggests 1,500 IUs might be needed to significantly curb cancer.</p>
<p>How vitamin D may do this is still under study, but there are lots of reasons to think it can:</p>
<p>_Several studies observing large groups of people found that those with higher vitamin D levels also had lower rates of cancer. For some of these studies, doctors had blood samples to measure vitamin D, making the findings particularly strong. Even so, these studies aren&#8217;t the gold standard of medical research — a comparison over many years of a large group of people who were given the vitamin with a large group who didn&#8217;t take it. In the past, the best research has deflated health claims involving other nutrients, including vitamin E and beta carotene.</p>
<p>_Lab and animal studies show that vitamin D stifles abnormal cell growth, helps cells die when they are supposed to, and curbs formation of blood vessels that feed tumors.</p>
<p>_Cancer is more common in the elderly, and the skin makes less vitamin D as people age.</p>
<p>_Blacks have higher rates of cancer than whites and more pigment in their skin, which prevents them from making much vitamin D.</p>
<p>_Vitamin D gets trapped in fat, so obese people have lower blood levels of D. They also have higher rates of cancer.</p>
<p>_Diabetics, too, are prone to cancer, and their damaged kidneys have trouble converting vitamin D into a form the body can use.</p>
<p>_People in the northeastern United States and northerly regions of the globe like Scandinavia have higher cancer rates than those who get more sunshine year-round.</p>
<p>During short winter days, the sun&#8217;s rays come in at too oblique an angle to spur the skin</p>
<p>to make vitamin D. That is why nutrition experts think vitamin D-3 supplements may be especially helpful during winter, and for dark-skinned people all the time.</p>
<p>But too much of the pill variety can cause a dangerous buildup of calcium in the body. The government says 2,000 IUs is the upper daily limit for anyone over a year old.</p>
<p>On the other hand, D from sunshine has no such limit. It&#8217;s almost impossible to overdose when getting it this way. However, it is possible to get skin cancer. And this is where the dermatology establishment and Dr. Michael Holick part company.</p>
<p>Thirty years ago, Holick helped make the landmark discovery of how vitamin D works. Until last year, he was chief of endocrinology, nutrition and diabetes and a professor of dermatology at Boston University. Then he published a book, &#8220;The UV Advantage,&#8221; urging people to get enough sunlight to make vitamin D.</p>
<p>&#8220;I am advocating common sense,&#8221; not prolonged sunbathing or tanning salons, Holick said.</p>
<p>Skin cancer is rarely fatal, he notes. The most deadly form, melanoma, accounts for only 7,770 of the 570,280 cancer deaths expected to occur in the United States this year.</p>
<p>More than 1 million milder forms of skin cancer will occur, and these are the ones tied to chronic or prolonged suntanning.</p>
<p>Repeated sunburns — especially in childhood and among redheads and very fair-skinned people — have been linked to melanoma, but there is no credible scientific evidence that moderate sun exposure causes it, Holick contends.</p>
<p>&#8220;The problem has been that the American Academy of Dermatology has been unchallenged for 20 years,&#8221; he says. &#8220;They have brainwashed the public at every level.&#8221;</p>
<p>The head of Holick&#8217;s department, Dr. Barbara Gilchrest, called his book an embarrassment and stripped him of his dermatology professorship, although he kept his other posts.</p>
<p>She also faulted his industry ties. Holick said the school has received $150,000 in grants from the Indoor Tanning Association for his research, far less than the consulting deals and grants that other scientists routinely take from drug companies.</p>
<p>In fact, industry has spent money attacking him. One such statement from the Sun Safety Alliance, funded in part by Coppertone and drug store chains, declared that &#8220;sunning to prevent vitamin D deficiency is like smoking to combat anxiety.&#8221;</p>
<p>Earlier this month, the dermatology academy launched a &#8220;Don&#8217;t Seek the Sun&#8221; campaign calling any advice to get sun &#8220;irresponsible.&#8221; It quoted Dr. Vincent DeLeo, a Columbia University dermatologist, as saying: &#8220;Under no circumstances should anyone be misled into thinking that natural sunlight or tanning beds are better sources of vitamin D than foods or nutritional supplements.&#8221;</p>
<p>That opinion is hardly unanimous, though, even among dermatologists.</p>
<p>&#8220;The statement that &#8216;no sun exposure is good&#8217; I don&#8217;t think is correct anymore,&#8221; said Dr. Henry Lim, chairman of dermatology at Henry Ford Health System in Detroit and an academy vice president.</p>
<p>Some wonder if vitamin D may turn out to be like another vitamin, folate. High intake of it was once thought to be important mostly for pregnant women, to prevent birth defects. However, since food makers began adding extra folate to flour in 1998, heart disease, stroke, blood pressure, colon cancer and osteoporosis have all fallen, suggesting the general public may have been folate-deficient after all.</p>
<p>With vitamin D, &#8220;some people believe that it is a partial deficiency that increases the cancer risk,&#8221; said Hector DeLuca, a University of Wisconsin-Madison biochemist who did landmark studies on the nutrient.</p>
<p>About a dozen major studies are under way to test vitamin D&#8217;s ability to ward off cancer, said Dr. Peter Greenwald, chief of cancer prevention for the National Cancer Institute. Several others are testing its potential to treat the disease. Two recent studies reported encouraging signs in prostate and lung cancer.</p>
<p>As for sunshine, experts recommend moderation until more evidence is in hand.</p>
<p>&#8220;The skin can handle it, just like the liver can handle alcohol,&#8221; said Dr. James Leyden,</p>
<p>professor emeritus of dermatology at the University of Pennsylvania, who has consulted for sunscreen makers.</p>
<p>&#8220;I like to have wine with dinner, but I don&#8217;t think I should drink four bottles a day.&#8221;</p>
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